The Main Street Journal

About THE MAIN STREET JOURNAL

FIGHTING THE BIAS AGAINST SMALL BUSINESS

The Main Street Journal challenges the tendency to overestimate medium-sized and large businesses and overlook the smallest firms that make up Canada’s economy

THE REALITY OF CANADA'S SMALLEST BUSINESSES

Half of workers in business with fewer than 50 employees work for micro-businesses with 0-4 employees.

87%

of private-sector firms are self-employed or micro-business

0-4

employees defines a micro-business

99.7%

of Canadian firms are not large

WHY SMALL BUSINESSES ARE OVERLOOKED

BUSINESS SCHOOL

Focus on Fortune 500 companies

BUSINESS JOURNALISM

Follows firms with PR departments

SME CATEGORIES

Can hide the scale of micro-businesses

Our hope is to challenge our own perspectives and those of public-sector and corporate finance counterparts to deliver perspectives relevant to the ‘missing middle’ of Canada’s economy.

Influencers and Experts

Influencers and Experts

Mainstream news publications in Canada operate on very tight, near-zero profit margins, as total industry revenues have contracted sharply over...

October 13, 2026
Academic Freedom or a Tax on Jobs

Academic Freedom or a Tax on Jobs

The grey (time) zone of academia The growing cohort of aging professors is raising intergenerational tensions on campuses The Editorial...

September 20, 2026
Hunter-Gatherers vs City States

Hunter-Gatherers vs City States

Were there parallels to contemporary micro-firms and today's global corporate behemoths? by Rob Farrow, SBA (www.sba-canada.com) Both Dr. Luke Kemp...

September 9, 2026
How Canada’s SR&ED Should Affect Your Startup’s Tax Planning

How Canada’s SR&ED Should Affect Your Startup’s Tax Planning

by Rob Farrow, SBA (www.suttoninnovation.com) As an SR&ED tax specialist working with micro-businesses doing eligible experimental development, I have noticed...

September 8, 2026
Accounting Software for Micro-Businesses – Dashboards (Part 3)

Accounting Software for Micro-Businesses – Dashboards (Part 3)

KEEP IT SIMPLE STUPID by Rob Farrow, SBA (www.suttoninnovation.com) The accounting strategy we recommend for small, high-tech startups is to...

September 7, 2026
Accounting Software for Micro-Businesses (Part 2)

Accounting Software for Micro-Businesses (Part 2)

Marketing vs. Reality Gap by Rob Farrow, SBA (www.the-hatchery.org) While software vendors market management insights heavily to sell subscriptions, industry...

September 7, 2026