The Main Street Journal

ABOUT

Launch – June 16th, 2023

The MAIN STREET JOURNAL was launched online in 2023, as a kind of Canadian, small business counterpoint to the venerable WALL STREET JOURNAL (WSJ), established in New York City in 1889.

Canada’s small businesses are smaller than most people think.  

This is true for people that work in small businesses, for policymakers, business schools, and the business press. The self-employed and other small business owners don’t ‘get no respect’ and yet about 73% of private sector employment in Canada is made up of the 2.85 million self-employed individuals, and 1.3 million small employer businesses which average less than 7 employees. 

We believe it’s time that these workers, and the small business owner-managers that employ them, got some respect. What’s more, we believe that business schools and policymakers should get out of their ivory towers and take a walk on Main Street! 

73.2 % of private sector employment is provided by small business

The Editorial Board

How Canada’s SR&ED Should Affect Your Startup’s Tax Planning

How Canada’s SR&ED Should Affect Your Startup’s Tax Planning

by Rob Farrow, SBA (www.suttoninnovation.com) As an SR&ED tax specialist working with micro-businesses doing eligible experimental development, I have noticed...

September 8, 2026
Accounting Software for Micro-Businesses – Dashboards (Part 3)

Accounting Software for Micro-Businesses – Dashboards (Part 3)

KEEP IT SIMPLE STUPID by Rob Farrow, SBA (www.suttoninnovation.com) The accounting strategy we recommend for small, high-tech startups is to...

September 7, 2026
Accounting Software for Micro-Businesses (Part 2)

Accounting Software for Micro-Businesses (Part 2)

Marketing vs. Reality Gap by Rob Farrow, SBA (www.the-hatchery.org) While software vendors market management insights heavily to sell subscriptions, industry...

September 7, 2026
Small Business Accounting Challenges by Business Size

Small Business Accounting Challenges by Business Size

Management Tool or Wishful Thinking? by Rob Farrow, SBA (www.the-hatchery.org) I've worked with tech startups and small businesses in Canada...

September 7, 2026
Built to Start, Not to Scale

Built to Start, Not to Scale

by Rob Farrow, SBA (www.robfarrow.net) According to an article published in June of 2026 in The Globe and Mail, Canadian...

September 1, 2026
Canadian Tech Playbook

Canadian Tech Playbook

Here’s an enhanced, more polished version of your blog post—tightened for clarity, stronger flow, and a more provocative close, while...

January 28, 2026